http://themarketingplaza.com/2009/06/21/providers-vs-partners/ A Gathering Place for Marketing Perspective Thu, 05 Jan 2012 08:43:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://themarketingplaza.com/2009/06/21/providers-vs-partners/comment-page-1/#comment-3 Rhona Sun, 05 Jul 2009 20:52:30 +0000 http://themarketingplaza.com/2009/06/21/providers-vs-partners/#comment-3 I like just "We help you market smarter." Wouldn't you want business that is not print-centric, but has a print component? I would. Since you never know what the customer wants, I'd try to start with what you do, not how you do it. Once you understand what a customer needs, you can then figure out how best to provide it -- with print, with print plus other services, with other services plus print, or even just other services, but at least you've kept the account. I like just “We help you market smarter.” Wouldn’t you want business that is not print-centric, but has a print component? I would. Since you never know what the customer wants, I’d try to start with what you do, not how you do it. Once you understand what a customer needs, you can then figure out how best to provide it — with print, with print plus other services, with other services plus print, or even just other services, but at least you’ve kept the account.

]]> http://themarketingplaza.com/2009/06/21/providers-vs-partners/comment-page-1/#comment-2 Paul Strack Mon, 29 Jun 2009 18:21:15 +0000 http://themarketingplaza.com/2009/06/21/providers-vs-partners/#comment-2 How about this: We are a print-centric, media service organization. We focus on print, but utilize a variety of cross-media applications (email, internet, pURLs, QR codes, SMS, CD, etc.) to enable you to effectively deliver your message to your target audience. In short, we help you Market Smarter. An elevator speech & my two cents worth, all in one. How about this: We are a print-centric, media service organization. We focus on print, but utilize a variety of cross-media applications (email, internet, pURLs, QR codes, SMS, CD, etc.) to enable you to effectively deliver your message to your target audience.
In short, we help you Market Smarter.
An elevator speech & my two cents worth, all in one.

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