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	<title>The Marketing Plaza &#187; General Business</title>
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	<description>A Gathering Place for Marketing Perspective</description>
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		<title>How Small Salons Do Big Marketing</title>
		<link>http://themarketingplaza.com/2012/05/06/how-small-salons-do-big-marketing/</link>
		<comments>http://themarketingplaza.com/2012/05/06/how-small-salons-do-big-marketing/#comments</comments>
		<pubDate>Sun, 06 May 2012 20:14:56 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing blog]]></category>
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		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[The Marketing Plaza]]></category>

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		<description><![CDATA[How two small nail salons are differentiating themselves in a crowded field, and doing marketing more efficiently than many larger, longer-established firms.]]></description>
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		<title>Marketing Definitions: The Three A Marketing</title>
		<link>http://themarketingplaza.com/2010/04/18/marketing-definitions-the-three-a-marketing/</link>
		<comments>http://themarketingplaza.com/2010/04/18/marketing-definitions-the-three-a-marketing/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 19:08:07 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Chris and Dan Heath]]></category>
		<category><![CDATA[Made to Stick]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Definition]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=260</guid>
		<description><![CDATA[The definition of marketing is honing the brand and extending reach to motivate audience, action or affiliation. It's short, sweet and the new three A's of Marketing.  ]]></description>
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		<title>Lead Incubation, or fancy dancing for a new generation of leads</title>
		<link>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/</link>
		<comments>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 00:49:04 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[customers]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead incubation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=241</guid>
		<description><![CDATA[Lead generation continues to be sore spot between sales and marketing teams.  The problem is one of process and a pre-determined lead time.  Short term sales goals can never be met with lead generation tools, as enough time is not allocated for nurturing the leads.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Desperation Marketing</title>
		<link>http://themarketingplaza.com/2009/10/25/desperation-marketing/</link>
		<comments>http://themarketingplaza.com/2009/10/25/desperation-marketing/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:20:24 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Guru Wisdom]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[desperation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Joe Vitale]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=195</guid>
		<description><![CDATA[Is your marketing coming out of inspiration or desperation?  A clue may lie in your desired results. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Barista Brochures: Five lessons from Starbucks</title>
		<link>http://themarketingplaza.com/2009/10/18/barista-brochures-five-lessons-from-starbucks/</link>
		<comments>http://themarketingplaza.com/2009/10/18/barista-brochures-five-lessons-from-starbucks/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 14:35:59 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Guru Wisdom]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[coffee marketing]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=185</guid>
		<description><![CDATA[Starbucks Five Ways of Being are a roadmap for creating a great brochure in addition to a great coffee experience.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Warfare: Why IT Doesn’t Get It</title>
		<link>http://themarketingplaza.com/2009/09/27/marketing-warfare-why-it-doesn%e2%80%99t-get-it/</link>
		<comments>http://themarketingplaza.com/2009/09/27/marketing-warfare-why-it-doesn%e2%80%99t-get-it/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 18:33:30 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[newspapers online]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[web site management]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=169</guid>
		<description><![CDATA[Keep your web functions in Marketing not IT to maximize your investment. SEO is programming, but with a marketing intent.  It's not an operational, but a marketing issue. Let marketing handle it.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/09/27/marketing-warfare-why-it-doesn%e2%80%99t-get-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Not About the News</title>
		<link>http://themarketingplaza.com/2009/09/20/its-not-about-the-news/</link>
		<comments>http://themarketingplaza.com/2009/09/20/its-not-about-the-news/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 16:07:42 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[newspaper blogs]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers online]]></category>
		<category><![CDATA[print blog]]></category>
		<category><![CDATA[print marketing]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=164</guid>
		<description><![CDATA[Newspapers are built for blogging, but don't approach the medium in the right way. Publishers, editors and writers, all tend to get it wrong.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hello Charles Darwin</title>
		<link>http://themarketingplaza.com/2009/09/07/hello-charles-darwin/</link>
		<comments>http://themarketingplaza.com/2009/09/07/hello-charles-darwin/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 18:59:34 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Charles Darwin]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=153</guid>
		<description><![CDATA[Marketing in a social media world requires a Darwinian approach. Change or die.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/09/07/hello-charles-darwin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Storytelling in a Used Car Culture</title>
		<link>http://themarketingplaza.com/2009/07/27/storytelling-in-a-used-car-culture/</link>
		<comments>http://themarketingplaza.com/2009/07/27/storytelling-in-a-used-car-culture/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 14:20:53 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[sales culture]]></category>
		<category><![CDATA[stereotyped marketing]]></category>
		<category><![CDATA[used car sales]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=117</guid>
		<description><![CDATA[Most marketing copy fails due to the prevalence of sales platitudes rather than clear storytelling and positioning.  Our sales culture is driven by our experience in viewing bad used car commercials rather than learning from marketing leaders.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/07/27/storytelling-in-a-used-car-culture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Put Excitement into Your Marketing</title>
		<link>http://themarketingplaza.com/2009/07/13/how-to-put-excitement-into-your-marketing/</link>
		<comments>http://themarketingplaza.com/2009/07/13/how-to-put-excitement-into-your-marketing/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 19:09:36 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=107</guid>
		<description><![CDATA[What's exciting about your business may be different to different people.  Don't assume you know why a customer does business with you. ]]></description>
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