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	<title>The Marketing Plaza &#187; Marketing Basics A to Z</title>
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		<title>How Social Media Helps Marketing Metrics</title>
		<link>http://themarketingplaza.com/2012/04/01/how-social-media-helps-marketing-metrics/</link>
		<comments>http://themarketingplaza.com/2012/04/01/how-social-media-helps-marketing-metrics/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 00:38:44 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Measurements]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[marketing measurements]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=289</guid>
		<description><![CDATA[The uneasy marriage between marketing and metrics continues, but the social media age makes metrics more accessible and easy to use.]]></description>
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		<title>Marketing Definitions: The Three A Marketing</title>
		<link>http://themarketingplaza.com/2010/04/18/marketing-definitions-the-three-a-marketing/</link>
		<comments>http://themarketingplaza.com/2010/04/18/marketing-definitions-the-three-a-marketing/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 19:08:07 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Chris and Dan Heath]]></category>
		<category><![CDATA[Made to Stick]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Definition]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=260</guid>
		<description><![CDATA[The definition of marketing is honing the brand and extending reach to motivate audience, action or affiliation. It's short, sweet and the new three A's of Marketing.  ]]></description>
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		<item>
		<title>Video Publicity v. Privacy</title>
		<link>http://themarketingplaza.com/2010/02/07/video-publicity-v-privacy/</link>
		<comments>http://themarketingplaza.com/2010/02/07/video-publicity-v-privacy/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 00:37:12 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[privacy rights]]></category>
		<category><![CDATA[publicity rights]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[video posts]]></category>
		<category><![CDATA[YouTube videos]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=238</guid>
		<description><![CDATA[Your rights to post video content of interviews in which you're featured is not so crystal clear. You may be in the video, but still don't have rights to repost because the material is copyrighted. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ABCs of Marketing</title>
		<link>http://themarketingplaza.com/2010/01/31/the-abcs-of-marketing/</link>
		<comments>http://themarketingplaza.com/2010/01/31/the-abcs-of-marketing/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 19:19:56 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Target Marketing]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Marshall McLuhan]]></category>
		<category><![CDATA[medium is not the message]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=232</guid>
		<description><![CDATA[The ABCs of Marketing are to Always Be Communicating.  The medium that works best for you is the one that allows your message to continuously get out to your intended audience. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What&#8217;s in a Name?</title>
		<link>http://themarketingplaza.com/2009/12/20/whats-in-a-name/</link>
		<comments>http://themarketingplaza.com/2009/12/20/whats-in-a-name/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 23:03:29 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=213</guid>
		<description><![CDATA[Naming a company is serious business and affect if the branding road ahead is uphill or an easier path.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing’s Number One Lesson</title>
		<link>http://themarketingplaza.com/2009/12/06/marketing%e2%80%99s-number-one-lesson/</link>
		<comments>http://themarketingplaza.com/2009/12/06/marketing%e2%80%99s-number-one-lesson/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 19:50:04 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Guru Wisdom]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Drew Barrymore]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[purchasing psychology]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Whip It]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=205</guid>
		<description><![CDATA[Marketing is about making a consumer's buying decision easy and obvious.  Lessons from guru Jack Trout show why being a leader is not enough or not nearly as powerful as being Number One.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/12/06/marketing%e2%80%99s-number-one-lesson/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Traction Action</title>
		<link>http://themarketingplaza.com/2009/08/30/traction-action/</link>
		<comments>http://themarketingplaza.com/2009/08/30/traction-action/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 19:09:15 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Field of Dreams]]></category>
		<category><![CDATA[Isaac Newton]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Traction]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=150</guid>
		<description><![CDATA[Marketing is about creating traction - helping prospects beat a path to your door.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feeding Customer Desires</title>
		<link>http://themarketingplaza.com/2009/07/15/feeding-customer-desires/</link>
		<comments>http://themarketingplaza.com/2009/07/15/feeding-customer-desires/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 19:23:36 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[customers]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=110</guid>
		<description><![CDATA[A new definition of marketing]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/07/15/feeding-customer-desires/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testimonial Fever</title>
		<link>http://themarketingplaza.com/2009/07/03/testimonial-fever/</link>
		<comments>http://themarketingplaza.com/2009/07/03/testimonial-fever/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 15:14:36 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Testimonials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=3</guid>
		<description><![CDATA[The value of testimonials as a marketing tactic.]]></description>
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		<slash:comments>0</slash:comments>
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