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	<title>The Marketing Plaza &#187; Strategic Planning</title>
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	<description>A Gathering Place for Marketing Perspective</description>
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		<title>Marketing Middle Grounds:  Targeted vs. Mass Media</title>
		<link>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/</link>
		<comments>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/#comments</comments>
		<pubDate>Sun, 16 May 2010 17:37:17 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Growth Strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Target Marketing]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=271</guid>
		<description><![CDATA[Did USA Today do more to damage newspaper positioning than the Internet? Even highly targeted media can be repositioned as mass media if micro-niched alternatives come on to the scene. Perhaps USA Today did not have the right idea in trying to be a national mass media publication?
]]></description>
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		<title>Lead Incubation, or fancy dancing for a new generation of leads</title>
		<link>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/</link>
		<comments>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 00:49:04 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[customers]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead incubation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=241</guid>
		<description><![CDATA[Lead generation continues to be sore spot between sales and marketing teams.  The problem is one of process and a pre-determined lead time.  Short term sales goals can never be met with lead generation tools, as enough time is not allocated for nurturing the leads.]]></description>
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		<title>The ABCs of Marketing</title>
		<link>http://themarketingplaza.com/2010/01/31/the-abcs-of-marketing/</link>
		<comments>http://themarketingplaza.com/2010/01/31/the-abcs-of-marketing/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 19:19:56 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Target Marketing]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Marshall McLuhan]]></category>
		<category><![CDATA[medium is not the message]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=232</guid>
		<description><![CDATA[The ABCs of Marketing are to Always Be Communicating.  The medium that works best for you is the one that allows your message to continuously get out to your intended audience. ]]></description>
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		<title>10 Marketing Resolutions for 2010</title>
		<link>http://themarketingplaza.com/2010/01/03/10-marketing-resolutions-for-2010/</link>
		<comments>http://themarketingplaza.com/2010/01/03/10-marketing-resolutions-for-2010/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 17:51:23 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing resolutions]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[new decade marketing]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=226</guid>
		<description><![CDATA[10 marketing resolutions for 2010 to get off to a good start for the new year and new decade.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s in a Name?</title>
		<link>http://themarketingplaza.com/2009/12/20/whats-in-a-name/</link>
		<comments>http://themarketingplaza.com/2009/12/20/whats-in-a-name/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 23:03:29 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=213</guid>
		<description><![CDATA[Naming a company is serious business and affect if the branding road ahead is uphill or an easier path.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strategic Presence vs Tactical Promotion</title>
		<link>http://themarketingplaza.com/2009/05/04/strategic-presence-vs-tactical-promotion/</link>
		<comments>http://themarketingplaza.com/2009/05/04/strategic-presence-vs-tactical-promotion/#comments</comments>
		<pubDate>Mon, 04 May 2009 22:00:37 +0000</pubDate>
		<dc:creator>Rhona Bronson</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Strategic Presence]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/2009/05/04/strategic-presence-vs-tactical-promotion/</guid>
		<description><![CDATA[Marketing is a discipline in strategic positioning.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spring Growth</title>
		<link>http://themarketingplaza.com/2009/04/13/spring-growth/</link>
		<comments>http://themarketingplaza.com/2009/04/13/spring-growth/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 17:01:30 +0000</pubDate>
		<dc:creator>Rhona Bronson</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Growth Strategies]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/2009/04/13/spring-growth/</guid>
		<description><![CDATA[The Recession can be a time to try new growth strategies.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Fuller New Year</title>
		<link>http://themarketingplaza.com/2009/01/04/a-fuller-new-year/</link>
		<comments>http://themarketingplaza.com/2009/01/04/a-fuller-new-year/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 20:39:47 +0000</pubDate>
		<dc:creator>Rhona Bronson</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Buckminster Fuller]]></category>
		<category><![CDATA[Commercial Printing]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[Top Management Conference]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/2009/01/04/a-fuller-new-year/</guid>
		<description><![CDATA[Some consider Buckminster Fuller one of the greatest minds of the 20th century. Going into the end of the first decade of the 21st century, it&#39;s clear his teaching is still critical reading. &#0160;I recently stumbled upon a site called Ready, Aim, Inspire that provides leadership insights and quotes. A write up on Buckminster Fuller&#0160;by [...]]]></description>
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