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	<title>The Marketing Plaza &#187; Marketing</title>
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	<link>http://themarketingplaza.com</link>
	<description>A Gathering Place for Marketing Perspective</description>
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		<title>How Small Salons Do Big Marketing</title>
		<link>http://themarketingplaza.com/2012/05/06/how-small-salons-do-big-marketing/</link>
		<comments>http://themarketingplaza.com/2012/05/06/how-small-salons-do-big-marketing/#comments</comments>
		<pubDate>Sun, 06 May 2012 20:14:56 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[The Marketing Plaza]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=302</guid>
		<description><![CDATA[How two small nail salons are differentiating themselves in a crowded field, and doing marketing more efficiently than many larger, longer-established firms.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Social Media Helps Marketing Metrics</title>
		<link>http://themarketingplaza.com/2012/04/01/how-social-media-helps-marketing-metrics/</link>
		<comments>http://themarketingplaza.com/2012/04/01/how-social-media-helps-marketing-metrics/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 00:38:44 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Measurements]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[marketing measurements]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=289</guid>
		<description><![CDATA[The uneasy marriage between marketing and metrics continues, but the social media age makes metrics more accessible and easy to use.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Middle Grounds:  Targeted vs. Mass Media</title>
		<link>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/</link>
		<comments>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/#comments</comments>
		<pubDate>Sun, 16 May 2010 17:37:17 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Growth Strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Target Marketing]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=271</guid>
		<description><![CDATA[Did USA Today do more to damage newspaper positioning than the Internet? Even highly targeted media can be repositioned as mass media if micro-niched alternatives come on to the scene. Perhaps USA Today did not have the right idea in trying to be a national mass media publication?
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>E-business and You: The Business of Making Money Online</title>
		<link>http://themarketingplaza.com/2010/04/29/e-business-and-you-the-business-of-making-money-online/</link>
		<comments>http://themarketingplaza.com/2010/04/29/e-business-and-you-the-business-of-making-money-online/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 17:48:02 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Carlton Sheets]]></category>
		<category><![CDATA[E-business]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Elephants Can Dance]]></category>
		<category><![CDATA[Louis Gerstner]]></category>
		<category><![CDATA[Monetizing the Internet]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=268</guid>
		<description><![CDATA[E-business is just another form of business that requires a plan, marketing savvy and hard work.  Louis Gerstner says it best in his book Elephants Can Dance. Follow the business leader rather than guys in their garages doing podcasts, and you're more likely to make money.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing Definitions: The Three A Marketing</title>
		<link>http://themarketingplaza.com/2010/04/18/marketing-definitions-the-three-a-marketing/</link>
		<comments>http://themarketingplaza.com/2010/04/18/marketing-definitions-the-three-a-marketing/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 19:08:07 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Chris and Dan Heath]]></category>
		<category><![CDATA[Made to Stick]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Definition]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=260</guid>
		<description><![CDATA[The definition of marketing is honing the brand and extending reach to motivate audience, action or affiliation. It's short, sweet and the new three A's of Marketing.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Content Rich. Experience Poor</title>
		<link>http://themarketingplaza.com/2010/03/21/content-rich-experience-poor/</link>
		<comments>http://themarketingplaza.com/2010/03/21/content-rich-experience-poor/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:40:59 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content editing]]></category>
		<category><![CDATA[filtering content]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[newspaper tweets]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers online]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=257</guid>
		<description><![CDATA[Newspapers complain about internet sites and search engines robbing their content. Some contemplate charging for content. The solution is much simpler. Just don't post so much all at the same time. Learn the art of tease.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lead Incubation, or fancy dancing for a new generation of leads</title>
		<link>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/</link>
		<comments>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 00:49:04 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[customers]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead incubation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=241</guid>
		<description><![CDATA[Lead generation continues to be sore spot between sales and marketing teams.  The problem is one of process and a pre-determined lead time.  Short term sales goals can never be met with lead generation tools, as enough time is not allocated for nurturing the leads.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2010/02/23/lead-incubation-or-fancy-dancing-for-a-new-generation-of-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ABCs of Marketing</title>
		<link>http://themarketingplaza.com/2010/01/31/the-abcs-of-marketing/</link>
		<comments>http://themarketingplaza.com/2010/01/31/the-abcs-of-marketing/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 19:19:56 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Target Marketing]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Marketing tips]]></category>
		<category><![CDATA[Marshall McLuhan]]></category>
		<category><![CDATA[medium is not the message]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=232</guid>
		<description><![CDATA[The ABCs of Marketing are to Always Be Communicating.  The medium that works best for you is the one that allows your message to continuously get out to your intended audience. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Water Your Thoughts</title>
		<link>http://themarketingplaza.com/2009/12/27/water-your-thoughts/</link>
		<comments>http://themarketingplaza.com/2009/12/27/water-your-thoughts/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 23:55:28 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog writing]]></category>
		<category><![CDATA[circular communications]]></category>
		<category><![CDATA[interactive communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[recession marketing]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[The Marketing Plaza]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=215</guid>
		<description><![CDATA[Blogging and social media communications is best represented by a circle, showing the continuous flow of information.  The common two-way arrow analogy is too linear.  Consider information like water and let it flow downstream.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/12/27/water-your-thoughts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in a Name?</title>
		<link>http://themarketingplaza.com/2009/12/20/whats-in-a-name/</link>
		<comments>http://themarketingplaza.com/2009/12/20/whats-in-a-name/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 23:03:29 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Basics A to Z]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=213</guid>
		<description><![CDATA[Naming a company is serious business and affect if the branding road ahead is uphill or an easier path.]]></description>
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		<slash:comments>0</slash:comments>
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