Blankety Blank Marketing
May 30
2009
2009
There’s always a new type of marketing on the horizon. Here’s a short list of just some of your choices
- Permission Marketing
- Guerilla Marketing
- Duct Tape Marketing
- Experiential Marketing
- Integrated Marketing
- Inspired Marketing
- Middle Finger Marketing
- Digimarketing
- Neuromarketing
And the list could go on. How can you know which is right for you? Can you do one and not the other?
Here’s the answer. Don’t get intimidated by the jargon. Most great marketing is based on never- changing fundamentals, not the least of which include amazing creativity, intuition, risk-taking, knowledge of the market, and a clear understanding of what you have to offer and why it’s wanted and needed.
In fact, most new marketing trends are merely the name of a marketing book that needs selling. Marketing authors represent some of the best marketing minds in the world. It’s why they’re worth reading. It’s also why they realize that a new book better have a catchy new title in order to sell. They know you do judge a book by it’s cover (which includes its title, promise, and creative appeal).
Moral of the story: What do you call what you sell? If you want to sell your wares to today’s consumers, reconsider what you’re calling what you sell. Make what you’re selling sound like something the customer wants and needs to buy. It makes the sale that much easier, and positions you that much higher as an innovative company worth the customer’s time and attention.
P.S. Middle finger marketing is a new term floating on the web. It refers to a writer, Greg Verdino, and his recent experience flying with a branded airline. The experience was less than wonderful and he was somewhat understanding until, once back on the ground he spotted a billboard for the same airline during a taxi ride. Knowing the cost of a billboard ad, he figured the airline could have likely have had a better ROI if it spent a bit more on great customer service and less on advertising. He dubbed the experience middle finger marketing since he felt that, in the end, it best reflected how the airline felt about him as a customer. Here’s the link to the full story. It’s worth the read.
* abridged with permission from original post on InsideMarketing.org, 5/30/09, Rhona Bronson, NAPL
Moral of the story: What do you call what you sell? If you want to sell your wares to today’s consumers, reconsider what you’re calling what you sell. Make what you’re selling sound like something the customer wants and needs to buy. It makes the sale that much easier, and positions you that much higher as an innovative company worth the customer’s time and attention.
P.S. Middle finger marketing is a new term floating on the web. It refers to a writer, Greg Verdino, and his recent experience flying with a branded airline. The experience was less than wonderful and he was somewhat understanding until, once back on the ground he spotted a billboard for the same airline during a taxi ride. Knowing the cost of a billboard ad, he figured the airline could have likely have had a better ROI if it spent a bit more on great customer service and less on advertising. He dubbed the experience middle finger marketing since he felt that, in the end, it best reflected how the airline felt about him as a customer. Here’s the link to the full story. It’s worth the read.
* abridged with permission from original post on InsideMarketing.org, 5/30/09, Rhona Bronson, NAPL
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