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	<title>The Marketing Plaza &#187; Newspaper Marketing</title>
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	<description>A Gathering Place for Marketing Perspective</description>
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		<title>Back to the Facebook</title>
		<link>http://themarketingplaza.com/2012/03/29/back-to-the-facebook/</link>
		<comments>http://themarketingplaza.com/2012/03/29/back-to-the-facebook/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 00:36:52 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Guru Wisdom]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web/Tech]]></category>
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		<category><![CDATA[Marketing basics]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[Mike Blinder]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=281</guid>
		<description><![CDATA[With the advent of new Facebook changes, all eyes are back on the mother of all social media. But don't be fooled. Facebook is still largely a kid's game (now adopted by their mothers as well), and most serious marketers are playing in larger arenas.]]></description>
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		<title>Marketing Middle Grounds:  Targeted vs. Mass Media</title>
		<link>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/</link>
		<comments>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/#comments</comments>
		<pubDate>Sun, 16 May 2010 17:37:17 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Growth Strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Target Marketing]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=271</guid>
		<description><![CDATA[Did USA Today do more to damage newspaper positioning than the Internet? Even highly targeted media can be repositioned as mass media if micro-niched alternatives come on to the scene. Perhaps USA Today did not have the right idea in trying to be a national mass media publication?
]]></description>
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		<title>Content Rich. Experience Poor</title>
		<link>http://themarketingplaza.com/2010/03/21/content-rich-experience-poor/</link>
		<comments>http://themarketingplaza.com/2010/03/21/content-rich-experience-poor/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:40:59 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content editing]]></category>
		<category><![CDATA[filtering content]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[newspaper tweets]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers online]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=257</guid>
		<description><![CDATA[Newspapers complain about internet sites and search engines robbing their content. Some contemplate charging for content. The solution is much simpler. Just don't post so much all at the same time. Learn the art of tease.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The new CMOS aren&#8217;t Chiefs or Marketers</title>
		<link>http://themarketingplaza.com/2009/12/12/the-new-cmos-arent-chiefs-or-marketers/</link>
		<comments>http://themarketingplaza.com/2009/12/12/the-new-cmos-arent-chiefs-or-marketers/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 18:44:23 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Guru Wisdom]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Chief Marketing Officers]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[CMOs]]></category>
		<category><![CDATA[Deidre Breckenridge]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[PFS Marketwyse]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=209</guid>
		<description><![CDATA[The new CMOs aren't chiefs and don't do marketing. They participate in the social media world to create value and content worth following. Looking for the next big thing? Don't look at the big CMOS knocking on your door.  Instead, open the window to the new cmo of the future.]]></description>
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		<title>Marketing Warfare: Why IT Doesn’t Get It</title>
		<link>http://themarketingplaza.com/2009/09/27/marketing-warfare-why-it-doesn%e2%80%99t-get-it/</link>
		<comments>http://themarketingplaza.com/2009/09/27/marketing-warfare-why-it-doesn%e2%80%99t-get-it/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 18:33:30 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[newspapers online]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[web site management]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=169</guid>
		<description><![CDATA[Keep your web functions in Marketing not IT to maximize your investment. SEO is programming, but with a marketing intent.  It's not an operational, but a marketing issue. Let marketing handle it.]]></description>
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