<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Marketing Plaza &#187; newspapers</title>
	<atom:link href="http://themarketingplaza.com/tag/newspapers/feed/" rel="self" type="application/rss+xml" />
	<link>http://themarketingplaza.com</link>
	<description>A Gathering Place for Marketing Perspective</description>
	<lastBuildDate>Sun, 06 May 2012 20:14:56 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Marketing Middle Grounds:  Targeted vs. Mass Media</title>
		<link>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/</link>
		<comments>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/#comments</comments>
		<pubDate>Sun, 16 May 2010 17:37:17 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Growth Strategies]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Target Marketing]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=271</guid>
		<description><![CDATA[Did USA Today do more to damage newspaper positioning than the Internet? Even highly targeted media can be repositioned as mass media if micro-niched alternatives come on to the scene. Perhaps USA Today did not have the right idea in trying to be a national mass media publication?
]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Rich. Experience Poor</title>
		<link>http://themarketingplaza.com/2010/03/21/content-rich-experience-poor/</link>
		<comments>http://themarketingplaza.com/2010/03/21/content-rich-experience-poor/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:40:59 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content editing]]></category>
		<category><![CDATA[filtering content]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[Marketing Plaza]]></category>
		<category><![CDATA[newspaper tweets]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers online]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=257</guid>
		<description><![CDATA[Newspapers complain about internet sites and search engines robbing their content. Some contemplate charging for content. The solution is much simpler. Just don't post so much all at the same time. Learn the art of tease.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2010/03/21/content-rich-experience-poor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The new CMOS aren&#8217;t Chiefs or Marketers</title>
		<link>http://themarketingplaza.com/2009/12/12/the-new-cmos-arent-chiefs-or-marketers/</link>
		<comments>http://themarketingplaza.com/2009/12/12/the-new-cmos-arent-chiefs-or-marketers/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 18:44:23 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Guru Wisdom]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[Chief Marketing Officers]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[CMOs]]></category>
		<category><![CDATA[Deidre Breckenridge]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[PFS Marketwyse]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=209</guid>
		<description><![CDATA[The new CMOs aren't chiefs and don't do marketing. They participate in the social media world to create value and content worth following. Looking for the next big thing? Don't look at the big CMOS knocking on your door.  Instead, open the window to the new cmo of the future.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/12/12/the-new-cmos-arent-chiefs-or-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Not About the News</title>
		<link>http://themarketingplaza.com/2009/09/20/its-not-about-the-news/</link>
		<comments>http://themarketingplaza.com/2009/09/20/its-not-about-the-news/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 16:07:42 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[newspaper blogs]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers online]]></category>
		<category><![CDATA[print blog]]></category>
		<category><![CDATA[print marketing]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

		<guid isPermaLink="false">http://themarketingplaza.com/?p=164</guid>
		<description><![CDATA[Newspapers are built for blogging, but don't approach the medium in the right way. Publishers, editors and writers, all tend to get it wrong.]]></description>
		<wfw:commentRss>http://themarketingplaza.com/2009/09/20/its-not-about-the-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

