Marketing Shoes
Dec 13
2008
2008
It’s the end of the year and a great time to look back on all things accomplished, particularly because it has been a difficult year. After all, it’s easier to get things done when times are good. It’s exceptionally noteworthy if you can point to accomplishments during the lean times.
Tooting our own horns is something this industry does not excel at. Ironically, it’s also something marketing people don’t excel at — on their own behalf. They are trained to promote a company, a service, a product or a person, but rarely take the time to promote themselves and what they have accomplished on behalf of their client, which is also frequently their own employer. No wonder that marketing CMØs have short career spans or that marketing is, many times, the first department or service to be cut from a strained budget.
That’s why I’m happy to announce that NAPL has just launched a new Award for Marketing Excellence that will showcase not only great marketing done on behalf of a graphics company, but also on behalf of a client. It’s a new award sponsored by Xerox and open to the entire industry. Of course, there is a break in entry fees for NAPL and NAQP members as well Xerox Premier Partners, but even for the unaffiliated entry fees are reasonable and the potential rewards great for differentiating your company in the marketplace.
Announcement of the award first went out on Friday and the award will be promoted more heavily in the next two weeks, but as a Linked In Group member, you’re getting early notice of this opportunity. To access the award form online, go to www.napl.org/marketingaward.
If you’re not a marketing person, please forward the link on to someone who is and deserves recognition. By design, we’ve made entry easy as we all have more than enough to do these days. But like the shoemaker who doesn’t fix his own shoes, Marketing and Print people don’t toot their own horns nearly enough. So, here’s an end of the year horn tooting opportunity that you can do long before the New Year’s horn tooters start in.
Hope to see your entry soon!
~ Rhona
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