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	<title>The Marketing Plaza &#187; Target Marketing</title>
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	<description>A Gathering Place for Marketing Perspective</description>
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		<title>Marketing Middle Grounds:  Targeted vs. Mass Media</title>
		<link>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/</link>
		<comments>http://themarketingplaza.com/2010/05/16/marketing-middle-ground-positioning-how-highly-targeted-media-became-mass-media/#comments</comments>
		<pubDate>Sun, 16 May 2010 17:37:17 +0000</pubDate>
		<dc:creator>Rhona</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Planning]]></category>
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		<category><![CDATA[Rhona Bronson]]></category>
		<category><![CDATA[Target Marketing]]></category>

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		<description><![CDATA[Did USA Today do more to damage newspaper positioning than the Internet? Even highly targeted media can be repositioned as mass media if micro-niched alternatives come on to the scene. Perhaps USA Today did not have the right idea in trying to be a national mass media publication?
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		<title>Moving Targets</title>
		<link>http://themarketingplaza.com/2009/03/30/moving-targets/</link>
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		<pubDate>Mon, 30 Mar 2009 15:41:55 +0000</pubDate>
		<dc:creator>Rhona Bronson</dc:creator>
				<category><![CDATA[Target Marketing]]></category>
		<category><![CDATA[print blog]]></category>
		<category><![CDATA[print marketing]]></category>
		<category><![CDATA[Rhona Bronson]]></category>

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		<description><![CDATA[Segmentation ain&#39;t what it used to be, but then again what is?&#0160; Years ago, you could send out a mass message and let interested customers step forward all on their own. Then, customers started getting more discerning and couldn&#39;t be counted on to step up front and center, also known as the death of mass [...]]]></description>
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